Regarding your own organization, I notice that in Continuing Professional Education, under the section entitled 'Unstructured CPE' (p.3), it is stated that:
Unstructured CPE can be defined as any form of informal learning or development of day to day working skills achieved through self-study and/or informal training. Unstructured CPE can be measurable but is not verifiable [my italics].
Personally, I support Alan Rogers' view that a 'new paradigm' for learning exists, in which "most programs [are] partly formal and partly informal" going from formal to informal and from informal to formal in both directions along a continuum. Both forms of education are important elements in the total learning experience" (Looking again at non-formal and informal education - towards a new paradigm, 2004).
As you stated in the Silicon Republic article Number crunchers find social media a ‘tweet’ surprise "It's our job to support our members at each point in their career." Implicit in this statement is support for the ongoing, formal, certified professional development initiatives that are required to ensure your members achieve and retain the appropriate knowledge and skills to undertake their professional activities competently. I didn't question this facet of these activities at any point in my article.
Equally I'm sure you design, develop, and implement your formal training initiatives based upon Training Needs Assessments and Skill/Gap Analyses to remediate deficiencies in your members' current skillsets and knowledge.
The next point I'd like to clarify concerns e-learning, social media, and the Read/Write Web (or Web 2.0). E-learning has been characterized as:
The continuous assimilation of knowledge and skills by adults stimulated by synchronous and asynchronous learning events - and sometimes knowledge management outputs - which are authored, delivered engaged with, supported and administered using internet technologies.
(Morrison, D. 2004, p.4)
So while you confidently tell me that "Social media is nothing to do with e-learning" I have to tell you that you're wrong: it has everything to do with it.
I suspect you perceive e-learning to be that old pageturner-with-audio stuff that characterized e-learning 10 years ago, and is still occasionally foisted upon organizations like the yours for compliance and regulatory reasons.
You don't have to believe me if you don't want to, but believe your own reasoning faculties and reflect on Don Morrison's above definition carefully. You'll see that e-learning 'checks all the boxes' that characterize social media.
As you state, social media are a great way to communicate, engage with, and create dialog between communities of practice. This is what makes Web 2.0 technologies - and it's associated products like Facebook, LinkedIn, and Twitter, as well as related technologies like on-demand video, such valuable and effective learning channels. According to industry analysts Forrester:
Learning 2.0 - or informal learning - means that employees take charge of their learning. Specifically, employees decide when they need information, where to go for information, and how to get information from other resources.
(Schooley, C. 2007, p.3)
This approach delivers learning right when people need it via:
- Delivering small pieces of searched for learning content
- Providing collaborative interaction support
- Making job aids, reference sites, and materials readily available
- Bringing contextual learning to specific tasks while workers are on the job
Forgive me if I'm incorrect, but is this not exactly what your organization is doing?
And finally we get to The Point That I Apparently Missed.
Is social media a "fad"? No.
Everett Rodgers' Diffusion of Innovation theory tells us that the technology is maturing and has entered the Mainstream Adoption phase. My view is that the shift in information transmission we're seeing will prove to be as socio-culturally important as the invention of movable type 500 years ago.
You say that social media is
one of many communication channels we successfully use to direct members to education and learning opportunities, class-based or online.
I say that it is a learning channel - as you yourself said "Many share war stories and know-how in the forums": this epitomizes informal (e-)learning in action.
I think now I can reiterate my point (remember the "ad hoc" reference?). The purpose of the blog post was to highlight the issues associated with adding new learning / social media channels without a strategy, a plan, a goal, and a set of learning outcomes. Now, as we know, ad hoc according to Webster's Online Dictionary means "for the particular end or case at hand without consideration of wider application." As I concluded my article:
...it's one of the advantages of a non- or informal approach to e-learning, but I would suggest that too much of a 'make it up as we go along' approach can lead to spreading finite resources too thinly for any of them to be truly effective.
Or, more prosaically, if you don't manage, and maintain your content delivery channels effectively, you will see fall-off in use, and enter what Gartner call the ‘Trough of Disillusionment’ where
[technologies] fail to meet expectations and quickly become unfashionable.
Consequently, they are abandoned. In online circles this is called "blogrot" named after the estimated 125 million out of 133 million blogs that are not updated regularly (Technorati, State of the Blogosphere, 2008). To counter this, organizations need to actively manage and maintain their content and their knowledge, or can peter out and ultimately cease to be of value.
The purpose of my post then, was to commend your informal e-learning activities, but to temper that commendation by highlighting the requirement to keep up the momentum surrounding these activities, for if your initiative fails, it becomes that much more difficult to re-implement similar programs in the future. Indeed, I consult for institutions including UCC and the ECDL Foundation, assisting the development of their learning programs, so I have a substantial amount of experience in this domain.
I hope this detailed missive clarifies matters; I look forward to making your acquaintance at some point in our respective careers, and I wish you every success in your ongoing learning and development initiatives.
Best regards,
Michael Hanley BA, H.Dip.Ed., H.Dip.Communications, MSc. Education (Hons), MIITD”
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References:
Certified Public Accountants (ND). Continuing Professional Education. [Internet] Available from: http://www.cpaireland.ie/UserFiles/File/CPE/CPE_Requirements.pdf [Accessed 1 July 2009]
Colley, H., Hodkinson, P., & Malcolm J. (2002) Non-formal learning: mapping the conceptual terrain. a consultation report [Internet] Available from: http://www.infed.org/archives/e-texts/colley_informal_learning.htm [Accessed 28th January 2009]
Coombs, P. (1968) The World Educational Crisis, New York, Oxford University Press.
Eraut, M. (2000) Non-formal learning, implicit learning and tacit knowledge, in Coffield, F. (Ed.) The Necessity of Informal Learning. Policy Press. Bristol
European Commission, Education and Training (2009). Valuing learning outside formal education and training. [Internet] Available from: http://ec.europa.eu/education/lifelong-learning-policy/doc52_en.htm [Accessed 1 July 2009]
Holford, J. Patulny, R. & Sturgis, P. (2005). Indicators of Non-formal & Informal Educational Contributions to Active Citizenship. A Paper Prepared for the European Commission by the University of Surrey. [Internet]. Available from: http://crell.jrc.ec.europa.eu/ActiveCitizenship/Conference/05_Surrey_final.pdf [Accessed 1st July, 2009]
Organization for Economic Co-operation and Development (2009). Recognition of Non-formal and Informal Learning. [Internet] Available from: http://www.oecd.org/document/25/0,3343,en_2649_39263238_37136921_1_1_1_1,00.html [Accessed 1 July 2009]
Grebow, D. (2002) At the Water Cooler of Learning [Internet] Available from: http://agelesslearner.com/articles/watercooler_dgrebow_tc600.html [Accessed 30th February 2009]
McGivney, V. (1999) Informal learning in the community: a trigger for change and development NIACE. Leicester.
Morrison, D. (2004) E-Learning Strategies: how to get implementation and delivery right first time, Chichester: John Wiley & Sons, Ltd.
Rogers, A. (2004) Looking again at non-formal and informal education - towards a new paradigm [Internet] Available from: http://www.infed.org/biblio/non_formal_paradigm.htm [Accessed 30th January 2008]
Rozwell, C. (2008) The Business Impact of Social Computing on Corporate Learning. Gartner. [Internet] Available from: http://www.gartner.com (subscription required) [Accessed 1 July 2009]
Schooley, C. (2007) Informal Learning Connects With Corporate Training Programs. Forrester Research. [Internet] Available from: http://www.forrester.com (subscription required) [Accessed 1 July 2009]
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